Editor's note: This is part III in Jesse's series of posts on "The Case for Homegrown Food." Part I is accessible here. Part II is accessible here.

Because LA is a suburban metropolis homeowners are in charge of a majority of land use decisions in our city.  Almost two million residents live in single family homes in Los Angeles County, an area stretching for two thousand square miles, meaning one thousand homeowners administer the landscaping of every square mile. Right now they opt for grass on the ground and food from afar. It’s time for a new system. It’s time to make Los Angeles yards productive. We must change a lot of minds in order to unlock the city’s farming potential.

At Farmscape we’re building a movement. It might seem strange that a service growing food the simple way is cutting-edge. Our technologies are earthworms, compost, and pitchforks. But sustainably homegrown vegetables are very novel. Generations of grocery store lifestyle have trained consumers to assume all produce tastes old. Food marketing has conditioned them to believe bargains and convenience are more important than flavor and sustainable cultivation. We aim to change that.

Farmscape invites you to join the new food system. It’s time to grow your own food. Doing so will improve your cuisine, make your yard more interesting, and encourage other Angelenos to eat homegrown. If you would like our help farming your yard, contact us and we’ll send an experienced urban farmer to evaluate your yard’s agricultural potential.

Artwork by Jessica Chrysler

 www.jessicachrysler.com