Jesse grew up in Tucson, before moving to LA to co-found Farmscape. He loves to cook and he has a deep respect for good ingredients, which is why he ultimately fell in love with urban agriculture. Jesse loves science, music, art, comedy, and design.
Why don’t more people grow their own food?
This question inspired us to start Farmscape, four years ago, yesterday. We saw the potential for Los Angeles to become a “garden city,” where neighbors and hired farmers together grew enormous quantities of top-quality food within the city limits, from a network of farms strung across our yards and our rooftops. We imagined a city where landscaping became farmscaping, improving our food, our health, and our neighborhoods alike.
It’s been a delicious, delightful, adventurous -- at times back-straining -- four-year journey since that day. We are not nearly done with our mission, but we have made incredible progress. We are honored and proud to share our birthday with you: our members and our fans.
I keep seeing news about urban agriculture concepts, and even financed projects, that are enormous. Big ten-acre lots for a closed-loop super-farm. Hydroponic mega-greenhouses across entire warehouse rooftops. Indoor warehouse farms with enough grow lights to require a hectare of solar panels. Big rotating tumblers of plants around aeroponic misters. The next vertical innovation, some foodscraper using a masterful system of mirrors to redirect all sunlight in a half mile radius to a thirty-story stack of aquaponic tanks. Alright, some of these are hyperbolic, but just a little.
In truth, most of these projects might be feasible, horticulturally or even financially. But when I think about the goal of the Urban Farming Movement -- bringing food production to the city to create a more local, or a more transparent food supply, grown using socially and environmentally conscientious practices, and hopefully producing a fresher, tastier product -- well I don’t picture a Zipper carnival ride or anything the size of Sams Club. I think small.
Here is a frontyard garden that the authorities want replaced by conventional grass at a Canadian residence.. Online, a resistance formed and you can sign a petition to support the food production. Obviously, Farmscape stands with our French-speaking kindred gardeners: this beautiful potager should be allowed and encouraged...
It’s coming back round again. For more than a century, most technological developments produced a dehumanizing effect on society because of their large scale: factory production, mega-machines, extractive fuels. All dwarfing the individual. Driving a wedge between producer and consumer. Size mattered. The bigger a machine, the more economically efficient it was, because our competencies with engineering and the sciences were very crude. And big things were best operated far from where people lived a human-sized life, except in communities where a human-sized life seemed a dispensible thing anyhow.
Farmscape is seeking a full-time urban farm consultant to help us convert Los Angeles into a network of thriving farms. Become part of an innovative, fast-growing, and fast-paced start up in an environment that thrives on collaboration, creativity, and success. This position would be responsible for managing the sales process from start to finish within a given sales territory.