Why don’t more people grow their own food?
This question inspired us to start Farmscape, four years ago, yesterday. We saw the potential for Los Angeles to become a “garden city,” where neighbors and hired farmers together grew enormous quantities of top-quality food within the city limits, from a network of farms strung across our yards and our rooftops. We imagined a city where landscaping became farmscaping, improving our food, our health, and our neighborhoods alike.
It’s been a delicious, delightful, adventurous -- at times back-straining -- four-year journey since that day. We are not nearly done with our mission, but we have made incredible progress. We are honored and proud to share our birthday with you: our members and our fans.
Announcing Farmscape's new book!
In Beans from My Father, Farmscape argues with itself on almost every page. In this lively autobiography, Farmscape explores its background as both a social and environmental cause, and also a business. What does it mean to be a mission-based, conscientous organization, and yet also feel compelled to break-even on the balance sheet?
After college, the founders of Farmscape worked for three years to develop a business that would feed a city on sustainable, local, and maximally fresh ingredients. They took the business model to the sprawling metropolis of Los Angeles in search of its "authentic" self. They wanted to see if a theory would work for real...