323.454.2888 

Culture

It's Coming Back Round Again

Production Shrinking, Everything Shrinking

It’s coming back round again. For more than a century, most technological developments produced a dehumanizing effect on society because of their large scale: factory production, mega-machines, extractive fuels. All dwarfing the individual. Driving a wedge between producer and consumer. Size mattered. The bigger a machine, the more economically efficient it was, because our competencies with engineering and the sciences were very crude. And big things were best operated far from where people lived a human-sized life, except in communities where a human-sized life seemed a dispensible thing anyhow.