Announcing Farmscape's new book!
In Beans from My Father, Farmscape argues with itself on almost every page. In this lively autobiography, Farmscape explores its background as both a social and environmental cause, and also a business. What does it mean to be a mission-based, conscientous organization, and yet also feel compelled to break-even on the balance sheet?
After college, the founders of Farmscape worked for three years to develop a business that would feed a city on sustainable, local, and maximally fresh ingredients. They took the business model to the sprawling metropolis of Los Angeles in search of its "authentic" self. They wanted to see if a theory would work for real...