Thursday, October 5, 2017
All press is good press, even when you have to write that press yourself, amirite?
First up, we have a lovely piece – written by me – about the rise of urban farms at commercial developments. These projects use the urban farms as shared community amenities for the benefit of employees with great results:
“As Jason Beck, an assistant vice president with Alexandria, points out, ‘We want to create a healthy and fun environment for our tenants.’ Alexandria also has gardens in New York City and San Diego, and Bon Appétit [Management Company] adds gardens to many of its corporate and university cafes around the country.
Says Bon Appétit CEO Fedele Bauccio, ‘Having an on-site ‘kitchen garden’ serves two very important functions: it reminds people where food comes from — the soil, not the grocery store — and it gives our chefs the freshest, most flavorful ingredients possible to spark their creativity.’ These industry leaders know intuitively that good food makes good places, and Farmscape is happy to bring these projects to fruition.”
Jason and Fedele, thanks to you both for being such awesome clients and sharing your success with us. You can read the whole story here.
As a good salesperson, I know to never stop with one self-aggrandizing press piece. Thanks to Diablo Magazine for honoring me as one of the “40 under 40” working in the East Bay.
“One could say Lara Hermanson has been preparing for her career since she was just a kid. While Hermanson was growing up in Chicago, her mother would pay her a penny for every weed she pulled out with the root attached. ‘If I yanked a weed and there was no root attached, I received no penny,’ reminisces Hermanson. Overseeing the Northern California branch of Farmscape, America’s largest urban farming company, is a long way from pulling weeds in Chicago. But ultimately, it’s still about hard work and earning a good day’s living, according to Hermanson. ‘Our mission is to connect city dwellers with fresh, organic produce while creating living-wage jobs for a new generation of farmers,’ she says. With more than 700 urban farms established—250 of which are maintained by Farmscape—it’s a complex operation, but Hermanson keeps her head by focusing on getting to the root of one thing at a time.”
I do humbly accept this honor, and the free sliders Diabo Magazine gave me, on behalf of all the thirty and forty-somethings at Farmscape who have hustled to elevate urban farming from a fledgling notion into an impressive enterprise.